Transform your sales using Google Ads

Google Ads Certification

Once submitted, you will receive the course syllabus via email

2 days, including



Internationally Recognised
Digital Credential

Pass the 1-hour exam consisting of 50 Online Multiple Choice Questions with the score of 70% to earn this certification

“Vendor-neutral” certifications refer to any certifications that are not directly associated with specific IT vendors. These certifications tend to develop a knowledge and skill base that is universally applicable and individual with skills that are more conceptual, setting you up to work with a greater range of products / tools.

One of the most industry validated digital skills certification in Asia. Course and exams is taken by the industries / academia / governments from 26 countries in Asia via 30+ Authorised Training Partners (ATP) and 50+ Authorised Academy Partners (AAP) within iTrain Asia Global Partner Network.

iTrain Asia has partnered with Credly USA (Acclaim) – the International Digital Credentialing Provider to award digital badges for your iTrain Asia Digital Skills credentials. You can share your qualifications on social media, and keep your digital credentials for life. Employers can also easily validate the certification via blockchain enabled digital credentials Certificate


4-5 October 2021

Course Overview

Google Ads 101 – Our new hands-on Google Ads training focuses on how ads works, from working on the basics like creating an account to starting your own new campaign. You will be exposed to real-world examples using live accounts to help make the learning tangible and stick. This course is ideal for you if you are someone who is looking into investing in Google ads and don’t know where to start.

Google Ads 201 – Now that you are well-versed with the basics, this half of the course expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into enhanced campaigns, diagnostic and campaign expansion tools, optimization techniques, and leverage ads for display advertising. To see how it all fits together, you will work live from the interface using real-world account data. This includes integrating Google Analytics with your Google Ads campaigns to truly measure the return on your advertising investment.

What you will gain:

  • Understanding the importance of online advertising and Google Ads
  • How Quality Score works and why it’s so important in the Ads auction
  • How to research, identify and refine the keywords and match types you’ll be bidding on
  • Tips for writing great copy for ads that will help stand out from the competition
  • Create your first successful campaign and understand Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads
  • Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site

Don’t just take our word for it

Hear from our certified trainees


Trusted By Public, Private & Education Sectors

Human Resources Development Corporation Approved Centre

All our certification training are HRD Corp claimable under the Skim Bantuan Latihan (SBL and SBL-Khas Scheme). For training under the SBL-Khas Program, no upfront payment is required. For more information, Click Learn More to Visit the site

Human Resources Development Corporation Approved Centre

All our certification training are HRD Corp claimable under the Skim Bantuan Latihan (SBL and SBL-Khas Scheme). For training under the SBL-Khas Program, no upfront payment is required.

For more information

Click Learn More to Visit the site
Learn More


This Google Ads Certification is awarded by iTrainAsia Singapore, the region’s top Tech Certification Provider. Be part of our expanding community of global tech experts, and gain the opportunity to:

Develop in-demand competencies and get acknowledged by key industry players & employers

Enjoy a leaner-mediated training experience that supports you from
start to end

Experience a structured and hands-on approach to achieving your

Already a pro at this?
Explore other certifications instead

-Brand Strategy and Digital Marketing


iTrain provides high quality IT training solutions in various technology training products and certification.

Established and managed by experienced trainers, our vision is to revolutionize the training industry in the Asia Pacific region starting with Malaysia by making training more affordable, enjoyable and practical in terms of real world usage and localized content.


Future-proof your skills with as low as RM166.66/month with our 0% interest-free instalment plan

Copyright © 2022 iTrain (M) Sdn Bhd (694591-P). All Rights Reserved.

Scroll to Top