Build a Business That Lasts
Brand Strategy and Digital Marketing
Once submitted, you will receive the course syllabus via email
2 days, including
examination
Vendor
Neutral
Industry
Validated
Internationally Recognised
Digital Credential
Certification Exam
Pass the 1-hour exam consisting of 50 Online Multiple Choice Questions with the score of 70% to earn this certification
Vendor-neutral
“Vendor-neutral” certifications refer to any certifications that are not directly associated with specific IT vendors. These certifications tend to develop a knowledge and skill base that is universally applicable and individual with skills that are more conceptual, setting you up to work with a greater range of products / tools.
Industry Validated
One of the most industry validated digital skills certification in Asia. Course and exams is taken by the industries / academia / governments from 26 countries in Asia via 30+ Authorised Training Partners (ATP) and 50+ Authorised Academy Partners (AAP) within iTrain Asia Global Partner Network.
Internationally Recognized Digital Credential
iTrain Asia has partnered with Credly USA (Acclaim) – the International Digital Credentialing Provider to award digital badges for your iTrain Asia Digital Skills credentials. You can share your qualifications on social media, and keep your digital credentials for life. Employers can also easily validate the certification via blockchain enabled digital credentials 
Course Overview
Your brand represents the sum total of customers’ perception towards your company; your service, reputation, customer experience (CX), and advertising. All of these parts work together to establish a healthy brand that: a) increases the value of your company, b) makes acquiring new customers easier, and c) motivates employees and gives them direction.
In an age where social media and virality are defining brand perception by the masses at lightning speed (or even changing sentiments overnight!), brand strategy is an imperative investment for every marketing department, business owner, L&D team, sales leader, and media planner.
In our 2-day Brand Strategy & Digital Marketing course, we cover how to design and create powerful brands; through in-depth understanding of people and marcomms strategy. You will be taught how to work on strategies for your businesses and cover an overview of SEO, PPC, social media marketing and all basics of digital marketing.
What you will gain:
- Understand how to create and manage a powerful brand.
- Use branding to add significant value to your business, and enable higher profit margins and sales volume.
- Gain an in-depth understanding of your audience/customers, and how to increase retention and loyalty.
- Develop a clear understanding of your company’s marcomms strategy, using it to develop and push your business goals.
- Gain a practical understanding of the core essentials of digital marketing and key channels of delivery, including SEO, PPC, social media and email marketing, plus web analytics.
Anatomy of Brand Excellence
- Introduction
- Why Branding is so Vital: Perception of Value and Profit Margin.
- How the Brand Creates Value – Core Mechanics.
- Understanding the Strategic Implications of Branding
- How Great Companies Maintain Their Edge.
- Understanding Customer-Centric Evolution.
- Importance of the Brand in a New Context: Shaping Customer’s Experience.
- Anatomy of a Powerful Brand
- Understanding the Synergy Between Brand and ‘Experience’.
- Different Types of Experience, and the Brand Impact.
- Updated High-Level Model for Brand Building.
- Understanding Ads as a Brand Delivery Mechanism.
Audience Mind Hacking
- Data Analysis Advantage
- Understanding Data: Correlation, Causation, Clusters.
- Data-Driven: Targeting Niche Audience Segments.
- Data-Driven: Creative by Niches.
- Understanding an Audience, to Predict and Change Behavior
- Predicting Behaviour: Demographics vs Psychographics.
- Principles of Sociology: Understanding Morals Within Audience Clusters.
- Principles of Psychology: How People Think About Themselves.
- Principles of Psychology: Types and Effects of Personality.
- Principles of Psychology: Hierarchy and Impact of Needs.
- Understanding Behaviour Drivers.
Creating a Lifestyle Brand
- Designing Your Brand Strategy
- Persona Creation: Developing Meaningful Audience Insights.
- Defining the Right Brand Experience, and Designing Your Customer Journey.
- Perception Mapping: Understanding Where and How to Position Your Brand Relative to Competitors.
- Using the Brand Equity Model to Design Your Brand.
- Executing Your Brand Strategy
- Storytelling 101: Creating Powerful Narratives for Brands and Ads.
- The ‘Big Idea’ Framework for Developing Unique and Compelling Creative Concepts.
- Marcomms Hierarchy: Understanding the Structure and Flow of Your Communication.
- Media Planning Basics, Understanding the Strengths and Weaknesses of Different Platforms with Regards to Branding.
- Spotlight on Influencers, Understanding Their Growing Importance to Branding.
- Methodology
- Practical Exercises, Interactive Presentation, Small Group Discussions and Case Studies.
Introduction
- What is Digital Marketing?
- Digital vs Traditional Marketing.
- Digital Marketing Channel Overview.
Running & Managing Search Engine Marketing (SEO and PPC) Campaigns
- Introduction to SEO.
- Keyword Research Analysis and Tools.
- On Page Optimisation Overview.
- Off Page Optimisation Overview.
- Introduction to Pay-Per-Click Advertising.
- Setting Up Google Ads Account.
- Creating a PPC Strategy Plan.
- Match Types and Negative Keywords.
- Understanding Quality Score.
Social Media Marketing
- Introduction to Social Media Marketing.
- Brief Overview of the Current Social Media Platforms.
- Setting Goals and Strategy.
- Advertising Opportunities on Facebook and Instagram.
- A Deeper Look at Facebook and Instagram Ad Formats, Targeting Methods and Bidding Options.
- The Impact of Mobile Messaging Apps: WhatsApp and Facebook Messenger.
Email Marketing
- An Overview of the Email Marketing Landscape Today: Challenges and Opportunities.
- Setting Objectives and Strategies to Achieve the Right Results.
- Best Practices to Build and Grow an Effective Email List.
- The Role of Email Service Providers (ESPs) in Your Email Marketing Campaigns.
- Key Metrics to Track in Your Email Marketing.
- Email Design and Development Do’s and Don’ts.
Web Analytics and Metrics
- Introduction to Google Analytics.
- Setting Up Google Analytics.
- Google Analytics Metrics.
- Google Analytics Essential Reports.
- Goals and Conversions.
General Discussion / Q&A
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Human Resources Development Corporation Approved Centre
A CERTIFICATION TRAINING THAT HELPS YOU STAND OUT
This Brand Strategy and Digital Marketing certification is awarded by iTrainAsia Singapore, the region’s top Tech Certification Provider. Be part of our expanding community of global tech experts, and gain the opportunity to:
Develop in-demand competencies and get acknowledged by key industry players & employers
Enjoy a leaner-mediated training experience that supports you from
start to end
Experience a structured and
hands-on approach to achieving your
credentials
Already a pro at this?
Explore other certifications instead
-Certified Digital Marketing Specialist (CDMS)
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