Transform your sales using Google Ads
Google Ads Certification
Once submitted, you will receive the course syllabus via email
2 days, including
examination
Vendor
Neutral
Industry
Validated
Internationally Recognised
Digital Credential
Certification Exam
Pass the 1-hour exam consisting of 50 Online Multiple Choice Questions with the score of 70% to earn this certification
Vendor-neutral
“Vendor-neutral” certifications refer to any certifications that are not directly associated with specific IT vendors. These certifications tend to develop a knowledge and skill base that is universally applicable and individual with skills that are more conceptual, setting you up to work with a greater range of products / tools.
Industry Validated
One of the most industry validated digital skills certification in Asia. Course and exams is taken by the industries / academia / governments from 26 countries in Asia via 30+ Authorised Training Partners (ATP) and 50+ Authorised Academy Partners (AAP) within iTrain Asia Global Partner Network.
Internationally Recognized Digital Credential
iTrain Asia has partnered with Credly USA (Acclaim) – the International Digital Credentialing Provider to award digital badges for your iTrain Asia Digital Skills credentials. You can share your qualifications on social media, and keep your digital credentials for life. Employers can also easily validate the certification via blockchain enabled digital credentials 
UPCOMING TRAINING DATES
4-5 October 2021
Course Overview
Google Ads 101 – Our new hands-on Google Ads training focuses on how ads works, from working on the basics like creating an account to starting your own new campaign. You will be exposed to real-world examples using live accounts to help make the learning tangible and stick. This course is ideal for you if you are someone who is looking into investing in Google ads and don’t know where to start.
Google Ads 201 – Now that you are well-versed with the basics, this half of the course expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into enhanced campaigns, diagnostic and campaign expansion tools, optimization techniques, and leverage ads for display advertising. To see how it all fits together, you will work live from the interface using real-world account data. This includes integrating Google Analytics with your Google Ads campaigns to truly measure the return on your advertising investment.
What you will gain:
- Understanding the importance of online advertising and Google Ads
- How Quality Score works and why it’s so important in the Ads auction
- How to research, identify and refine the keywords and match types you’ll be bidding on
- Tips for writing great copy for ads that will help stand out from the competition
- Create your first successful campaign and understand Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Use contextual, placement, topic and audience targeting techniques to find the right places to put your ads
- Use tools like the Google Ad Planner, the Placement Targeting Tool and the Contextual Targeting Tool to find display opportunities
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
Google Ads 101
- Introduction to Online Advertising
- Fundamentals of Google Ads
- Structuring Your Ads Account for Success
- Developing Keyword Lists
- Writing Great Ads
- Creating Your Google Ads Account
- Creating Your First Campaign
- Ad Extensions
- Working with the User Interface
- Linking Google Ads to Google Analytics
- Conversion Tracking
Google Ads 201
- Google Display Network (GDN)
- Contextual Targeting
- Placement Targeting
- Audience Targeting & Remarketing
- Google Ads Tools and Advanced Features
- A/B Testing
- Dynamic Keyword Insertion (DKI)
- Measurement with Google Analytics
- Optimizing Keywords, Ads and Landing Pages
- Performance Reporting
- Mobile Targeting and YouTube Ads
Don’t just take our word for it
Hear from our certified trainees
COMPANIES WHO LEARNED FROM US
Trusted By Public, Private & Education Sectors
Human Resources Development Corporation Approved Centre
All our certification training are HRD Corp claimable under the Skim Bantuan Latihan (SBL and SBL-Khas Scheme). For training under the SBL-Khas Program, no upfront payment is required. For more information, Click Learn More to Visit the site
Human Resources Development Corporation Approved Centre
A CERTIFICATION TRAINING THAT HELPS YOU STAND OUT
This Google Ads Certification is awarded by iTrainAsia Singapore, the region’s top Tech Certification Provider. Be part of our expanding community of global tech experts, and gain the opportunity to:
Develop in-demand competencies and get acknowledged by key industry players & employers
Enjoy a leaner-mediated training experience that supports you from
start to end
Experience a structured and
hands-on approach to achieving your
credentials
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ABOUT US
iTrain provides high quality IT training solutions in various technology training products and certification.
Established and managed by experienced trainers, our vision is to revolutionize the training industry in the Asia Pacific region starting with Malaysia by making training more affordable, enjoyable and practical in terms of real world usage and localized content.
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CONTACT
- iTrain (M) Sdn Bhd, C-L19-08, KL Trillion, 338, Jalan Tun Razak, 50400 Kuala Lumpur
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(+603) 2733 0337
(+603) 2733 0348
(+6012) 798 0072
(+6012) 798 0622 - info@itrain.com.my
Future-proof your skills with as low as RM166.66/month with our 0% interest-free instalment plan